August 2010

MIDEM 2009: Bacardi case study Learning from a pioneer brand & artist relationship

In April 2008, Groove Armada eschewed the traditional record label model signing to Bacardi for a ground-breaking global multifaceted partnership covering recordings, live and promotion. All stakeholders involved in this partnership will discuss key outcomes for the brand and artists, as well as the innovative new B-LIVE records music distribution model they will launch at [...]